SriLankan Airlines has been awarded the Platinum Standard status by APEX Health Safety powered by SimpliFlying following a full independent audit for our efforts in ensuring the highest standards for passenger safety and wellbeing during air travel, post-Covid. 

This status recognizes airlines that go above and beyond minimum standards required to rebuild traveller confidence and confirms our commitment to the safety of both our passengers and staff.

The Airline Passenger Experience Association (APEX) and SimpliFlying have teamed up to create this health safety standard for airlines, which aims to help the industry by giving airlines a proactive role in the resumption of global travel and in creating a common standard for Health Safety. 

Chairman SriLankan Airlines Ashok Pathirage stated that “The latest recognition awarded to SriLankan Airlines based on an international independent safety audit, is a definitive indication that, with the adoption of the right health and safety measures such as detailed on-board safety, hygiene, and social distancing procedures at airports, compliance with the testing and entry requirements of local authorities, SriLankan Airlines stands tall in the aviation industry in its operations under trying conditions of a global pandemic and is a source of pride to Sri Lanka.”

Mr. Pathirage further stated that “The Platinum Standard status   is a timely accolade for SriLankan Airlines at a time when Sri Lanka’s borders are reopening for international travel and tourism.”

The CEO of SriLankan Airlines Vipula Gunatilleka said: “From the onset of the Covid-19 pandemic, we have introduced the most rigorous and stringent hygiene and sanitization procedures both on-board and on-the-ground that is on par with global aviation practices.As the national carrier, SriLankan is keen to lead the recovery of commercial airline operations and renew passenger confidence with passenger wellbeing as our priority.

The evaluation covered 58 touchpoints across the passenger journey and weightage assigned.

The weightage and touchpoints are reviewed quarterly by a board consisting of medical experts and passenger experience executives from airlines.

The audit spans categories that include testing, tracing, on-the-ground procedures, in-flight measures, and even co-branded partnerships that further airline product safety integrity.

“SriLankan Airlines’ incredible steps for Covid-19 customer safety have placed the airline as the highest-ranked in all of South Asia,” APEX CEO Dr. Joe Leader stated.  “SriLankan’s expansive customer-focused wellness work, both on-the-ground and in-the-air, surpass the gold-standard for customer safety and definitively met the standards for a Platinum-certified airline.”

SriLankan Airlines has been working closely with the Civil Aviation Authority of Sri Lanka, the GMOA – Government Medical Officers Association, and the Ministry of Health to make sure they follow safety guidelines recommended by the World Health organization (WHO). 

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oneworld® has partnered with travel tech company sherpa◦ to offer the alliance’s customers the most up-to-date information on government entry and travel restrictions, making it easier to plan travel.

Customers may visit the portal at https://www.oneworld.com/covid-19/oneworld-together  to retrieve information specific to their journey, including government entry restrictions, testing requirements, health documentation and quarantine rules at their destinations. The portal enhancement, powered by sherpa◦ data, will assist customers in knowing what to expect prior to embarking on their travel.

First launched in July 2020, the oneworld customer information portal has served as a customer resource for information on the various health and well-being measures implemented by oneworld member airlines and major airports in the oneworld global network. Customers may look up a specific flight to view information customised for their journey, as well as information on oneworld member airline lounges.

oneworld CEO Rob Gurney said: “We recognise that customers planning their travel will need to check government entry and travel restrictions. The portal enhancements that we have introduced will help customers access up-to-date information pertaining to government restrictions and COVID-19 measures.”

sherpa˚ Co-Founder and CEO Max Tremaine said: “Our data aggregates the most recent updates from thousands of sources such as Government websites, tourism boards and WHO, helping to reduce complexity for travellers. This launch demonstrates oneworld’s commitment to delivering a seamless and personalised customer experience for the members of their global alliance.”

For media queries, please contact press@oneworld.com   

About oneworld

oneworld brings together 13 world-class airlines - American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian, S7 Airlines and SriLankan Airlines, and more than 20 of their affiliates. Fiji Airways is a oneworld connect partner. Alaska Airlines is a oneworld member-elect.

oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top tier cardholders (Emerald and Sapphire) enjoy access to airport lounges and are offered extra baggage allowances. The most regular travelers (Emerald) can also use fast track security lanes at select airports.

About sherpa˚
Founded in 2015 by Max Tremaine and Ivan Sharko, sherpa˚ is the leading global provider of travel identification requirements for the travel industry. sherpa˚’s vision is to provide every traveller with the information they need and documentation they require to move confidently and securely across borders. Headquartered in Toronto, Canada, sherpa˚ partners with the world’s leading travel providers in over 50 countries and is backed by True Ventures, Narrative.Fund, Relay Ventures, Globalive Capital, N49P, and Stuart Macdonald. To learn more, visit https://www.joinsherpa.com/

As per the directive issued by the Director General Civil Aviation of Sri Lanka(DGCA) today, SriLankan Airlines wishes to inform our valued customers that all passengers departing Colombo Bandaranaike International Airport need to be in possession of a negative COVID-19 PCR test report taken 72 hours prior to the expected date of travel.

This mandatory requirement will come into effect from 1800 hours on 18th October 2020.

Passengers are kindly advised to contact their travel agent or contact SriLankan Airlines’ global call centre on ‪+94117771979 or visit SriLankan Airlines website www.srilankan.com for further details.

Your safety and good health are our highest priority, and we hope to see you onboard soon.

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SriLankan Airlines

www.srilankan.com

SriLankan Airlines has been supporting the national economy and country since the closure of the Bandaranaike International Airport in March 2020 with the outbreak of COVID-19 by flying stranded Sri Lankans home and facilitating international trade by maintaining the vital link between Sri Lanka and the rest of the world. 

Nearly the entire fleet of the Airline was grounded due to the closure of airports and travel restrictions imposed by various countries in the past nine months. As a result, the Airline has had to cope with unprecedented revenue losses owing to the reduced number of flights being operated, namely for repatriation of fellow citizens and transportation of essential goods including medical supplies.

The Airline has been adopting ad-hoc flight schedules due to the pandemic in addition to responding swiftly to the needs of the Government in relation to repatriation of Sri Lankans and the transportation of cargo as and when required. This necessitates all employees of the Airline to report to work on short notice in accordance with the guidelines stipulated by Authorities for the prevention of COVID-19. The precautionary measures taken, and the required personal protective equipment always provided by the Airline have protected the employees when they were on duty.

The National Carrier has also relied on the support of the Government of Sri Lanka to get through this difficult period, and the Government led by His Excellency the President Gotabaya Rajapaksa has unhesitatingly extended necessary funds in spite of the budgetary and fiscal challenges faced by the Government. Therefore, it is the utmost duty of the employees to support the Government in their efforts to rebuild the country. The employees of SriLankan Airlines have endured many hardships since the onset of the pandemic from having to work in a tough and unpredictable working environment whilst foregoing a percentage of their income in salary cuts.

It is against this stressful backdrop that members of the executive committee of the Airline Pilots‛ Guild (ALPG) have decided to act in a self-centered manner, not only causing severe disruptions to the Airline‛s operations but jeopardizing the Airline as well as the development efforts of the country. The ALPG has forced members to resort to unacceptable action by refraining from consenting to report to work on rostered off-days by refusing the duty call or being unresponsive to calls from the Company.

Therefore, the Board and the Management of the Airline are thoroughly disappointed that one segment of the Airline‛s employees is intentionally undermining the efforts of the rest of the committed and valuable employees of the company and the determination of the Government of Sri Lanka. Jointly, the Board, Management and dedicated employees of the Airline vehemently condemn these untimely and selfish actions of the ALPG.

The grievance of the ALPG is that the Airline provides them with a dedicated treatment facility for members who test positive for COVID-19. The Airline has requested such a facility from the relevant authorities and is hopeful that a facility would be made available soon. 

 

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SriLankan Airlines

www.srilankan.com

SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal of its marketing communication endeavors, bagged a gold award at the PATA Gold Awards 2020.

Accordingly, the National Carrier was among the 20 winners announced recently at the virtual PATA Travel Mart 2020. SriLankan Airlines was awarded the title ‘Marketing Carrier’ for its Pan India campaign- Next Door Neighbor and Serendipity Next Door.

SriLankan Airlines’ Chief Executive Officer, Mr. Vipula Gunatilleka said, “Winning an award is a reason for celebration and an affirmation that we are heading in the right direction. Receiving this coveted title from PATA, specially under the prevailing circumstances, gives us hope that we are capable of facing the challenging times ahead and our remedial communication content aiming to garner long-term, universal appeal can have a strong impact on our business recovery.”

PATA CEO Dr. Mario Hardy said, “The winners of the PATA Gold Awards set industry standards for excellence and innovation and provides the association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer,”

SriLankan Airlines’ General Manager Marketing Mr. Saminda Perera said, “We are delighted to receive this prestigious title at the virtual PATA Travel Mart 2020 and it is truly inspiring that our efforts are continually rewarded in this manner. This is a result of an extremely satisfying team effort and I take this opportunity to thank the celebrities who were part of these creations, the management which has been supportive of our endeavors, my team, and our creative agencies J. Walter Thompson and Leo Burnett, without whom this will never be a possibility.”

The winning entry of the ‘Marketing Carrier’ category, ‘ Next door neighbors’ is a visual representation of multi-faceted attractions of Sri Lanka primarily targeting holidaymakers of India, with the underlying message that one does not have to look very far for exciting or serene getaways when Sri Lanka is right next door.

India being the Airline’s single largest market, it was vital that effective marketing campaigns were executed to retain the country’s appeal among the Indian travellers in the aftermath of the Easter Sunday tragedy which resulted in a massive 80 percent reduction of tourist arrivals in the country. Going by the rationale that in Sri Lanka, a traveler has the privilege of experiencing an international destination with the convenience of a domestic trip as opposed to travelling within India, the campaign reached out to the discerning Indian traveler through a 360 degree creative execution unfolding through a variety of media such as radio, cinema, digital, travel publications and outdoor advertising.

SriLankan Airlines’ brand videos- ‘Serendipity Next Door’ and ‘Ode to Paradise’ created ripples across social media platforms for its virality. ‘Ode to Paradise’ is a revival of the well-loved ‘Blue Waters’ song of the Air Lanka fame, which praises the island beauty of Sri Lanka, through the eyes of world-renowned Sri Lankan celebrities. ‘Serendipity Next Door’ is an extension of ‘Ode to Paradise’ specially crafted to appeal to the Indian audience. The two videos recorded a combined number of 73 million views on Facebook and 2.2 million views on Youtube, whilst the latter became the first Sri Lankan brand video to cross one million views within 11 hours and five million mark in two days.

This is the third time that the National Carrier made its mark at PATA, having received gold awards on two previous occasions in 2007 and 2019.

The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners were selected by an independent judging committee of 16 personalities from various destinations.

Corporate Communications
SriLankan Airlines

www.srilankan.com

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